Thursday, November 16, 2006

Persecuted by my work...

Yesterday (Wednesday), during marketing lessons, I had to do - with some classmates - an oral presentation of a report. It was a case study about Unilever - a group you may know because it possesses a lot of brands - and the market of dairy products. We succeeded by making up a new product, a low-calorie yoghurt, Magnum Cream.

And today, I found this in my mailbox :
Skip sample
A sample of Skip (french equivalent of Comfort, or Omo), a brand which belongs to... Unilever, of course!

Indeed, I know it's not that extraordinary, there's a high probability for this to happen when you know that Unilever spends a lot in marketing. Furthermore, when one works a lot on a report, they end by seeing its topic everywhere. (e.g., a pal who is working on a case study about smart told me that she was now seeing this kind of car everywhere).
But you'll recognize that Unilever came directly to me, with a perfect timing!

One more time, thanks to Pascal for his advices!

2 comments:

Unknown said...

Where to begin?
- "Hunted by work" sounds more accurate to me: in fact, "prosecution" applies to a lawsuit, with a judge, an advocate and a... prosecutor!
- IMHO, owns sounds better than possesses (shorter).
- Succeeded should be followed by "in" here.
- "Furthermore, when one works a lot on a report, one ends by seeing its topic everywhere."

Anonymous said...

Woa PM! You're writing in english now! I'm proud of you!
I'm also received the Skip sample. Pretty funny considering the project we both worked on. And, as your friend noticed, the more you work on a subject, the more you have a tendency to see things related to it in your everyday life. I can't see, buy or eat a yogurt without thinking about Unilever now. I went out yesterday for some groceries and saw some Magnum ice cream. I couldn't help myself thinking about Magnum cream.
2 questions: what will be the size of that product, and what will its price be? ;)